
Mr. Mack |
Why the Athletics Are Called ‘White Elephants”
By S.O. Grauley
Assistant Editor Philadelphia Inquirer
Excerpt from the 1909 Philadelphia A’s Souvenir Program
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Mr. Shibe |
Muggsy McGraw, once upon a time
when the American League was in its infancy, made the now famous
remark that Messrs. Shibe and Mack had a White Elephant on their
hands in taking hold of the Athletics in this city.
Look around Shibe Park today.
Think of the wonderful success the Athletics have had since being
a Philadelphia concern and the vast amount of money spent to build
these grounds. Then ponder over the question if you would like to
have a similar animal on your hands.
White
Elephants are generally hard to find, that is the proper kind such
as Messrs. Shibe and Mack have, and then when once in your possession
generally much harder to keep alive in captivity. McGraw perhaps
meant well enough for the other fellows and himself in particular
when he sprung that white Elephant gag but that he was not “wise”
to what the people of Philadelphia really wanted has been amply
demonstrated ever since the Athletics have been with us.
When McGraw started that White
Elephant “joke” way back in the war days he was paving a way for
the Athletics to seize on a motto and trade-mark that is to-day
recognized as one of the very best titles for a ball club to have.
And Messrs. Shibe and Mack are duly thankful for McGraw’s little
timely “gag.”
McGraw, however, never meant
that expression to be taken as a joke. Muggsy was exceedingly bitter
against the American League, Ban Johnson and other league officials
those days and it was not said in any spirit of good feeling that
the name of White Elephant was plastered on the Athletics.
McGraw felt sure that invading
Philadelphia against the strong National League club that Messrs.
Shibe and Mack had bitten off entirely too much for chewing matter
and that the Athletics would be but a matter of a few weeks before
they would disappear a la Union League. He had it “doped” out all
right according to his logic and when he passed the remark that
the Philadelphia promoters had a nice large and juicy extravagant
White Elephant on their hands he was sincere in the belief that
the Athletics were sure to go to the wall.
But since that magic name was
fitted to the Athletics it not only helped out the local writers
in hunting around for a proper nickname for the Americans but as
well as spelled success, wonderful success, both financially and
otherwise, far greater than any base ball magnate ever dreamed of.
The Athletics battled a way
through dark and dismal times when they started back in 1901 and
until that magic White Elephant title appeared to brighten things
up it was rough going for the Americans. But once seizing on that
title as a suitable nickname things began to look better and gradually
the Athletics in leaps and bounds went to the top of the American
League with that White Elephant flag flying in their teeth, an emblem
of success and glory.
The White Elephant cry was
quickly grasped by every true born rooter as the war shout and in
many a sensational game since the old blue and white elephant flag
which graced the side arm of the big flag pole at Twenty-ninth Street
and Columbia Avenue has waved triumphantly over the opposition.
It’s a well-understood fact
that to keep an elephant requires plenty of hay and particular attention.
But with such able keepers as “Uncle Ben” Shibe and Connie Mack
the elephant which was passed on to the Athletics by McGraw, has
grown to such a size that he required larger and finer quarters
in which to exercise. With to-days game the elephant which was so
tenderly cared for at Columbia Park will now boast of having the
finest quarters in the world in having Shibe Park to roam over.
White Elephants may come and
go, but it’s doubtful if any circus promoter ever possessed the
kind of animal which brought them in the same amount of revenue
as the one the Athletics have in captivity.
Back up, you Bolivar! May your
life be one long continuous success of glory and gold at Shibe Park.
 
A’s Society Note:
In 1909 Shibe Park was built
at a cost of $315,246.69. During their 45 year stay at Shibe Park
1909-1954 the White Elephants captured Seven (7) American League
pennants, 1910, 1911, 1913, 1914, 1929, 1930, and 1931. They won
the World Series championship 5 times 1910, 1911, 1913, 1929, and
1930. Prior to the move to Shibe Park in 1909, the A's won
their first two American League pennants.1902 the year before the
first World Series (1903 ) and again in 1905 only to lose to John
McGraw of "White Elephant " fame and his New York Giants
in 5 games. Six years later Connie Mack's A's would get their revenge
against McGraw's Giants by defeating them twice in the World Series
of 1911 & 1913. It would be another 16 years before Connie Mack's
Athletics would be crowned World Series Champions.
Note: Our Gift Shoppe has an extensive collection
of replica programs scorecards & photos from this era.
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